Consumer Health, Ninth Edition
References for Chapter 4
Advertising and Other Marketing Practices

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  2. Miller R. Critiquing quack ads. FDA Consumer 19(2):10-13, 1985.
  3. Lutz W. Doublespeak. New York, 1989, HarperCollins.
  4. Pratkanis AR, Aronson E. Age of Propaganda: The Everyday Use and Abuse of Persuasion. W.H. Freeman and Company, New York, 1992.
  5. Preston IL. The Great American Blow-Up: Puffery in Advertising and Selling. Madison, Wis., 1975, University of Wisconsin Press.
  6. Razzouk NY. Marketing to the heart: A better cure for quackery. Presentation, San Bernardino, Calif., Jan 15, 2002.
  7. Boush DM and others. Deception in the Marketplace. New York, 2009, Taylor & Francis Group.
  8. DeBaggio T. Advertising image: Puffery or effrontery. The Nation 214:79-83, 1982.
  9. Advertising Age, Dec. 7, 1981.
  10. Barrett S, Herbert V. The Vitamin Pushers: How the “Health Food” Industry Is Selling America a Bill of Goods. Amherst, N.Y., 1994, Prometheus Books.
  11. AMA Council on Ethical and Judicial Affairs. Code of Medical Ethics: Current Opinions with Annotations. Chicago, 2004, American Medical Association.
  12. Barrett S. Be wary of the Lasik Vision Institute. Quackwatch Web site, Dec 7, 2003.
  13. Federal Trade Commission stops allegedly misleading representations for Lasik eye surgery. FTC news release, March 26, 2003.
  14. Illes J and others. Advertising, patient decision making, and self-referral for computed tomographic and magnetic resonance imaging. Archives of Internal Medicine 164:2415-2419, 2004.
  15. Barrett S. Contour analysis is a marketing gimmick. Chirobase, Oct 11, 2001.
  16. AHA management advisory: Ethical marketing by health care institutions. Chicago, 1992, American Hospital Association.
  17. Gellad ZF, Lyles KW. Direct-to-consumer advertising of pharmaceuticals. American Journal of Medicine 120:475-480, 2007.
  18. Brownfield ED and others. Direct-to-consumer drug advertisements on network television: an exploration of quantity, frequency, and placement. Journal of Health Communication 9:491-497, 2004.
  19. Kessler DA, Pines WL. The federal regulation of prescription drug advertising and promotion. JAMA 264:2409-2415, 1990.
  20. Year Two: A National Survey of Consumer Reactions to Direct-to-Consumer Advertising. Emmaus, Pa., 1999, Rodale Press.
  21. Angell M. The Truth about Drug Companies. New York, 2004. Random House.
  22. Mintzes B. For and against: Direct to consumer advertising is medicalizing normal human experience. British Medical Journal 324:908-909, 2002.
  23. Lipman MM. Office visit: Pitching prescription drugs to consumers. Consumer Reports on Health 3:22, 1991.
  24. Frosch DL and others. Creating demand for prescription drugs: A content analysis of television direct-to-consumer advertising. Annals of Family Medicine 5:6-13, 2007.
  25. Frosch DL and others. A decade of controversy: Balancing policy with evidence in the regulation of prescription drug advertising. American Journal of Public Health 100:24-32, 2010.
  26. Kilbourne J. Still killing us softly: Advertising and the obsession with thinness. In Fallon P, Katz MA, Wooley SC, editors. Feminist Perspectives on Eating Disorders. New York, 1994, Guilford Press, pp 395-418.
  27. Meister KA and others. Cigarettes: What the Warning Label Doesn’t Tell You. New York, 2003, American Council on Science and Health.
  28. Wilson JJ. Summary of the attorneys general master tobacco settlement agreement, March 1999.
  29. Riordan M. Tobacco company marketing to kids. Campaign for Tobacco-Free Kids Web site, August 0, 2011.
  30. Polansky JR, Glantz SA. First-Run Smoking Presentations in U.S. Movies 1999-2003. Center for Tobacco Control Research and Education. Tobacco Control Policy Making: United States. March 9, 2004.
  31. Bell RA and others. Frequency and types of foods advertised on Saturday morning and weekday afternoon English- and Spanish-speaking American television programs. Journal of Nutrition Education and Behavior 41:406-413, 2009.
  32. Culp J and others. Characteristics of food industry Web sites and “advergames” targeting children. Journal of Nutrition Education and Behavior 42:197-201, 2010.
  33. Kellogg settles FTC charges that ads for Frosted Mini-Wheats were false. FTC news release, April 20, 2009.
  34. Bureau of Consumer Protection. Dietary Supplements: An Advertising Guide for Industry. Washington, DC, 1998, Federal Trade Commission.
  35. FTC publishes final guides governing endorsements, testimonials: Changes affect testimonial advertisements, bloggers, celebrity endorsements. FTC news release, Oct 5, 2009.
  36. Barrett S. Quackery by mail. New York, 1991, American Council on Science and Health.
  37. Hall HA. Akavar 20/50 and truth in advertising. Science-Based Medicine Blog, Jan 22, 2008.
  38. Revlon, Inc. to settle charges of unsubstantiated ad claims for "anti-cellulite" and sunscreen products. FTC news release, Aug 24, 1993.
  39. Barrett S. Be wary of Gero Vita, A. Glenn Braswell, and Braswell's "Journal" of Longevity. Quackwatch Web site, Oct 17, 2011.
  40. Claims of weight loss for exercise gliders and abdominal devices not substantiated; FTC alleges. FTC news release, May 12, 1999.
  41. FTC charges three top-selling electronic abdominal exercise belts with making false claims. FTC news release, May 8, 2002.
  42. Barrett S. The mirage of multilevel marketing.. Quackwatch Web site, Jan 1, 2008.
  43. Taylor JM. The Case for and Against Multilevel Marketing: TheĀ  Complete Guide to Understanding and Countering the Effects of Endless Chain Selling and Product-based Pyramid Schemes. Bountiful, Utah, 2011, Consumer Awareness Institute.
  44. FTC proposes new Business Opportunity Rule. FTC news release, April 5, 2006.
  45. MLM Watch home page, June 16, 2010.
  46. Napoli C and others. Long-term combined beneficial effects of physical training and metabolic treatment on atherosclerosis in hypercholesterolemic mice. Proceedings of the National Academy of Sciences 101:8797-8802, 2004.
  47. Evans D. Nobel Prize winner didn’t disclose his Herbalife contract. Bloomberg News, Dec 6, 2004.
  48. Barrett S. The dubious promotion of Herbalife’s Niteworks. MLM Watch Web site, Sept 23, 2010.
  49. Barrett S. Ideal Health’s PrivaTest: Another scheme to sell you something. Quackwatch Web site, March 20, 2011.
  50. Barrett S. Juice Plus: A critical look. Quackwatch Web site, Jan 27, 2008.
  51. Schulte F. Fleeced! Telemarketing Ripoffs and How to Spot Them. Amherst, N.Y., 1995, Prometheus Books.
  52. Are you getting telemarketing calls you don’t want? Here’s how to stop them. FTC consumer alert, May 2004.
  53. Barrett S. The ERSP online complaint program. Infomercial Watch Web site, Feb 8, 2007.
  54. Barrett S. Strength and weaknesses of our laws. Quackwatch Web site, Aug 15, 2001.

This page was revised on December 29, 2011.